When our group was deciding on what our coursework would be based on, we decided to analyse TV adverts, film trailers and music videos so we could get an idea of what each choice entailed and which one would be better suited to us as a group. But the informative side to the advertisement explains that malteasers only contain "11 calories" and are therefore considered 'healthier' than other chocolates. But because the malteasers are so low in calories, people can eat them without feeling the guilt of eating other junk foods with higher calories in them.
The idea of eating malteasers is shown in a cosy and homely environment whilst watching television, either with friends or by yourself. The advert uses mostly black or dark colours for its settings, to represent the dark sides to fame and to match the colour of the perfume itself, which is mentioned in the advert to be the "first ever black eau de parfum", which is a big selling point.
Whilst the advert appears dark and sinister, there is a sexual element to it, which implies that the fragrance can make the person wearing it more sexy and confident. It creates a fictional story behind the history of Compare the Market, that Alexander's great uncle fought in a huge war against the mongoose in order to bring people cheaper deals on their insurance. It tries to create a sense of guilt amongst its audience by making them sound ungrateful for not appreciating Compare the Market.
However,the memorable characters and the catchphrase "simples" acts as the selling point. There is also a sister advertisement within the advert itself for Compare the Meerkat, which is a parody website that compares meerkats rather than insurance prices.
Then a long shot shows that he is with his friends and is about to go surfing whilst the sea is rough. The music begins playing which pairs with the adrenaline rush. As they begin surfing, white horses jump over the waves and run alongside the surfers.
One by one the surfers fall off their boards and crashes are heard over the music. The only surfer to make it is the one shown at the beginning in the close up. This shows how Guinness can improve performance and create a sense of adrenaline and excitement.
As for Lana Del Rey, she is singing a cover of 50s pop song "Blue Velvet", creating a sophisticated ambiance, and setting the mood and sophistication for the clothing line. The advert is quite surreal, with look-alikes of Lana Del Rey sitting in a line on a sofa, as well as Del Rey sitting opposite a hypnotist staring blankly into the camera. This could be references to the 80s film "Blue Velvet", or to make the clothing line seem more creative and unique than other clothing lines.
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Nov 18, · Really struggling with this coursework, chosen to do the representation theme but I can't think of many theories. Does anyone know any? Also does anyone kn.
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