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Primary and Secondary Data in Marketing Research | Merits and Demerits

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❶Collection of primary data is a time consuming affair.

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2 kg 7 pounds) than the placebo group (4. 1 kg 9 pounds). The researchers also looked at body fat percentage. The placebo group lost 2.

16, while the group taking Garcinia Cambogia lost only 1.

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Now lets discuss the advantages and disadvantages of Primary Market Research to the marketer. Advantages of Primary Market Research 1) This gives an edge over competitors replying on secondary data. Disadvantages of Primary Market Research 1).

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Advantages of Secondary Market Research 1) Time and Cost effective: Usually time and cost required to collect secondary data is less than efforts required to collect primary data. Data is available freely or at far lesser cost through secondary sources.

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The Advantages & Disadvantages of Secondary Research by Devra Gartenstein - Updated June 28, As a business owner, you do marketing research all day every day as you watch customers respond to products on your shelves and observe which times of . What are some of the advantages and disadvantages of primary and secondary data? How do they compare and contrast? Update Cancel. ad by Toptal. What are are some disadvantages of primary research? What are some advantages? What are the advantages and disadvantages of primary research?

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Research can be categorised into different types. However, this article will focus on primary and secondary research only. They are different from each other because of the way they are carried out and have their own advantages and disadvantages. What are the advantages and disadvantages of primary research? Update Cancel. What are some of the advantages and disadvantages of primary and secondary data? How do they compare and contrast? What are some of the most important disadvantages and advantages of secondary research? Why do we use both secondary research and primary.