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How to Write an Executive Summary for a Business Plan (PDF)

Startup Business Executive Summary

❶This article worked as a really important guide to start with. What materials will you need?

How to Write a Business Plan 13th Edition pdf

Restaurant Business Plan
Information to Include in an Executive Summary
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For now, you want to secure help in getting started and convince your funding sources that you will become profitable. Consider the practical issues of running a business. Think about your role as leader or boss of the business.

As you think about hiring personnel and organizing your workforce, you must also confront your desire and ability to be a good boss. Decide how you will handle your employees' entitlements. For example, salaries and wages, their insurance and retirement benefits, as well as analyzing the extent of your knowledge of tax related issues.

Do you need to bring in experienced managers right away? Will you keep some of the existing employees or hire all new people? And where do you find these potential employees? Funding sources will also want to know if any of your partners expect to work alongside you or if their obligations are only financial.

Your plan will need to specify the key management jobs and roles. Positions such as president, vice presidents, chief financial officer, and managers of departments will need to be defined along with stating who reports to whom. Decide on a marketing plan. Consider how will you reach your customers. What will you say to persuade and convince customers that your product or service is better value, more timely, more useful, etc.

If it currently has no rival, how will you properly explain the purpose of and the consumer's need for the product? What advertising and promotional efforts will you employ? For example, two for the price of one specials or free coupons inside those same kid-oriented cereal boxes?

Where can you locate lists of the greatest concentrations of children under the age of eight or whatever group constitutes your market? Build a dynamic sales effort.

In a nutshell, this part of your business plan is about how you will attract customers or clients for your product or services. What will your basic sales philosophy be? Building long-term relationships with a few major clients or developing a clientele of many short-term customers? Organize all the relevant information about your business.

Begin creating section headings and putting the appropriate information under the appropriate headings. Title Page and Table of Contents Executive Summary , in which you summarize your vision for the company General Company Description , in which you provide an overview of your company and the service it provides to its market Products and Services , in which you describe, in detail, your unique product or service Marketing Plan , in which you describe how you'll bring your product to its consumers Operational Plan , in which you describe how the business will be operated on a day-to-day basis Management and Organization , in which you describe the structure of your organization and the philosophy that governs it Financial Plan , in which you illustrate your working model for finances and your need from investors.

Write the executive summary last. The executive summary is basically your big appeal to investors, or really anyone who reads your business plan, that should summarize and articulate what it is that's great about your business model and product. It should be less about the nitty-gritty details of operations and more about your grand vision for the company and where it is headed. Gather all the information together and prepare multiple drafts.

You've done all of the hard work researching, deciding what your business is about, targeting it accurately and selling it. It's time to put the business plan together and articulate all your thinking, research, and hard work into a comprehensive description of your structure and service. At first, do not worry about capitalization, punctuation, and grammar. All you need to worry about is putting your ideas down on paper.

Once you have a general form, you can spend time proofreading your plan and correcting mistakes. Have someone else read over it for you and take heed of their comments. Sell yourself and your business. The idea of the business plan is to present yourself in the best light. The talents, experience and enthusiasm you bring to your enterprise are unique. They provide some of the most compelling reasons for others to finance your concept. Keep in mind that investors invest in people more than ideas.

Even if your potential business has many competitors or is not on the cutting edge of an industry, the qualifications and commitment you demonstrate in your plan can convince others to proffer their support.

Focus on group experiences, leadership opportunities, and successes at all levels. Present and explain your financial data. How will you convince others to invest in your endeavor?

By having clear, transparent and realistic financial information that shows you know what you're talking about and that you're not hiding anything. The accuracy of your financial figures and projections is absolutely critical in convincing investors, loan sources, and partners that your business concept is worthy of support.

The data must also be scrupulously honest and extremely clear. Since banks and many other funding sources will compare your projections to industry averages in the R. A data, in the United States you can use the R. A figures to test your projections before the bank does. Sample Small Business Business Plan.

Specify the product, source of it, and people in need of the product. List capital, handy or loan. List whether you have sales reps, your availability for outreach on demand, and your source of mobility. Not Helpful 4 Helpful Is it important to write a business plan for a small business even if financial support is not really needed?

Yes, since you are running a business, you need a plan that keeps you focused on what's important to you. You can also review it once a year to see how much you and your business needs have changed. Not Helpful 17 Helpful Discuss how you will secure financing, showing details on sales projections, costs, etc. Not Helpful 18 Helpful The same way you would write it for anything else. Just follow the steps in the article. A little different or not. Answer this question Flag as How do I write a business plan about a company which deals in technology?

If I want to go into business selling tap water, what would be a good way to approach the business plan? How can I write business plan for avocado supply? Include your email address to get a message when this question is answered. Already answered Not a question Bad question Other. Quick Summary To write a business plan, start with an executive summary that lays out your grand vision for your business. Did this summary help you? Tips Many sources exist for finding information for your business plan.

Your local library and the internet are always helpful sources. If you live near a university, you may be able to schedule an appointment with one of the college's professors. The professor may be able to give helpful insight. There are a few valuable online archives of business plans that feature companies which have successfully penetrated the market based on a well defined and executed business and marketing plan.

Take the time to study the market through a successful company's eyes and consider what your company will offer that distinguishes your product or service from the rest.

Be certain about what gives your business the competitive edge. Make sure you cite your information. This way you will have support for any statistics you put into your business plan. Warnings Do not submit your draft business plan to potential investors! However, it is advisable to give the executive summary instead of the whole plan after it is completed. Sometimes, busy investors may not have the time to look at an entire plan, which can sometimes be up to 50 pages.

Article Info Featured Article Categories: Thanks to all authors for creating a page that has been read 1,, times. Did this article help you? Cookies make wikiHow better. By continuing to use our site, you agree to our cookie policy. Shahnawaz Ali Khan Nov 12, In a very simple and easy language, it tells very vital things that will be hard to understand if done some other way. Very nice and practical solution and a way to write a business plan. It is the best option for the inception, and like it said, plan has to change with time.

Khurshid Ahmed May 1, But as a beginner, this article was really helpful and I'm looking forward to working on it. Thanks for making it available.

GC Gloria Chepkoech Aug NR Norma Reneau May I truly appreciated the subconscious continual layout of organization how the needed steps appeared to flow smoothly in appropriate sequence to follow with final proofreading for corrections. TM Tumi Molekwa Mar SC Siyanda Cedric Jul 31, That is why most of the businesses are collapsing.

NA Nnabuk Akpan Feb 3. For instance, understanding that investors follow a specific guidelines, such as the Risk Management Association R. WH Wai lwin Htun Sep 11, It notified me the way to reach or to be reached by customers and to present the products or service. This is so important for the existence of a business. CB Casandra Bastian Feb 26, Not only did it tell me step by step what I need for a business plan, but also gave multiple examples that ensured I was giving all the possible information needed.

This can be considered the full version of the miniplan, and its main purpose is to outline, without emphasis on appearance, precisely how to build and operate the business.

This is the plan that the business owner would refer to regularly as the business moves towards its objectives. The presentation plan is meant for individuals other than those owning and operating the business. This could include potential investors or bankers. It is essentially the working plan, but with an emphasis on sleek, marketable presentation, and proper business language and terminology.

Whereas the working plan is made for reference by the owner, the presentation needs to be written with investors, bankers, and the public in mind. Understand the basic structure of the business plan.

Whether you opt for a miniplan, or a comprehensive working plan to start, it is essential to understand the basic elements of a business plan. The business concept is the first broad element of a business plan. The focus here is on the description of your business, its market, its products, and its organizational structure and management. The market analysis is the second major element of a business plan. Your business will operate within a particular marketplace, and it is important to understand customer demographics, preferences, needs, buying behavior, as well as the competition.

The financial analysis is the third component of the business plan. If your business is new, this will include projected cash flows, capital expenditures, and the balance sheet.

It will also include forecasts as to when the business will break-even. If you lack business or financial education, it is never a bad idea to enlist the help of an accountant to assist with the financial analysis portion of the plan. The above sections are the broad components of the business plan. These sections in turn break down into the following seven sections, which we will, in order, focus on writing next: Company description, market analysis, organization structure and management, products and services, marketing and sales, and request for funding.

Format your document correctly. Format section titles in Roman Numeral order. Write your company description as the first section. To do this, describe your business and identify the marketplace needs for your product or service.

Briefly describe your key customers and how you intend to succeed. Joe's coffee is located one block from the local University, and aims to provide a comfortable environment for students, professors, and downtown employees to study, socialize, or simply relax between classes or meetings.

By focusing on excellent ambiance, close location, premium products, and superb customer service, Joe's coffee will differentiate itself from its peers.

Write your market analysis. The purpose of this section is explore and demonstrate knowledge of the market your business is operating within. You should be able to answer questions like, who is your target market?

What are their needs and preferences? How old are they, and where are they located? Make sure to include a competitive analysis that provides research and information on immediate competitors. List your main competitors strengths and weaknesses and the potential impact on your business. This section is extremely important, as it outlines how your business will gain market share by capitalizing on competitor's weaknesses. Describe your company's organizational structure and management.

This section of the business plan focuses on key personnel. Include details about the business owners and its management team. If the owners and managers and have extensive backgrounds in the industry or a track record of success, highlight it. If you have an organizational chart, include it. Describe your product or service. What are you selling? What's so great about your product or service?

How will customers benefit? How is it better than your competitors products or services? Do you currently have or anticipate developing a prototype, or filing for a patent or copyright? Note all planned activities. For example, if you are writing a plan for a coffee shop, you would include a detailed menu that would outline all your products. Before writing the menu, you would include a short summary indicating why your particular menu sets your business apart from others.

You may state, for example, "Our coffee shop will provide five different types of beverages, including coffee, teas, smoothies, soda's, and hot chocolates.

Our wide variety will be a key competitive advantage as we can provide a diversity of product offerings that our main competitors are currently not offering". Write your marketing and sales strategy. In this section, explain how you intend to penetrate the market, manage growth, communicate with customers, and distribute your products or services.

Will you use sales representatives, billboard advertising, pamphlet distribution, social media marketing, or all of the above? Make a funding request. If you will use your business plan to secure funding, include a funding request. Explain how much money you need to start and maintain your small business.

Provide an itemized summary of how start-up capital will be used. Give a timeline for your funding request. To accurately complete this step, in some cases it might be necessary to hire an accountant, lawyer, or other professional. For one full year, provide monthly and quarterly statements.

Each year after that, yearly statements. These documents will be placed in the Appendix Section of your business plan. Include projected cash flows for at least 6 years or until stable growth rates are achieved and if possible, a valuation calculation based on discounted cash flows. Write the executive summary. Your executive summary will serve as an introduction to your business plan. It will include your company's mission statement and provide readers with an overview of your products or services, target market, and goals and objectives.

Remember to place this section at the beginning of your document. When was the business first conceptualized? What are some notable growth benchmarks? Start-ups will focus more on industry analysis and their funding goal. Mention the company's corporate structure, its funding requirement, and if you will provide equity to investors. Existing businesses and start-ups should highlight any major achievements, contracts, current or potential clients and summarize future plans.

This is the very last section and it's meant to provide additional information. Potential investors might want to see this information before making a decision. The documents you include here should support claims made in other sections of the business plan. There should a section clearly outlining the risk factors affecting your venture and your mitigation plans. This also indicates to the reader how well prepared you are for contingencies. Review your business plan for spelling and grammatical errors.

Do this several times before deciding on the final version. Rework or completely rewrite content to ensure it works from the perspective of the reader.

This is especially true if you are creating a "presentation plan". Read your document aloud.


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Writing a Business Plan Georgia State SBDC 5 Business Plan Outline Cover Sheet: Business Name, Address, Phone Number, Principals Executive Summary or Statement of Purpose Table of Contents Section One: The Business.

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How to Write an Executive Summary for a Business Plan (PDF) In general, an executive summary summarizes the key points of a report or paper. The main goal of an executive summary is to make even the most technical paper readable and understandable. 17 Business Plan Examples in PDF. Simple business plan example in excel and business plan examples in doc format are found in the page for your immediate perusal. Just click on the download link button to access the file. Top Tips for Writing an Effective Business Plan.

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marketing in their business plans. 5 Management People reading the business plan need to be given an idea of why they should have faith in the management of your start-up. Outline the management skills within your team. • Define each management role and who will fill it. • Show your strengths and outline how you will cope with any weaknesses. Title: Microsoft PowerPoint - NAWT Writing A Business Plan Ron Mueller Author: Tom Created Date: 2/26/ AM.