Skip Nav

Advertisement Analysis Essay Writing Guide

Our Benefits

❶There are three classic appeals when analyzing an advertisement.

Analyze Three Commercials Essay

College writing guides

Advertisements with meaning can ignite emotions and result in interest and cause one to act. The following questions are not to be answered but can be used to formulate ideas and a response to the writing prompt. Why was the photograph or collage taken or put together — what purpose does it serve? Is it candid or posed? Is the image meant to document an event or to arouse emotions? Or does it do both? What inferences can be drawn from it? What message is it intended to convey?

How does the caption help you understand it? The questions you ask for analysis are similar to the questions you ask of a written text. It is the source of your analysis that is different, thus changing the questions to focus on the specific nature of the ad. Ads, photographic and others, are visual material to be studied critically objectively.

Ads are intended to profit the creator of the ad and the maker of the product or products that are the subject of the ad. Objectively analyzing the ad is the only way to avoid becoming manipulated by the content. Notice the fine details, the way colors are used, the way colors affect emotions, and the sequence of the colors, text and depictions distributed through the ad as you read it.

Ads often work by soliciting our emotional reaction to the subject through symbols of power, pleasure, patriotism, beauty, or sex to sell a product or idea. To avoid being too easily convinced, step back and read the ad objectively. The following questions might help to evaluate an ad: What audience is targeted? Are you in that audience group? If not, is your response favorable anyway?

Consider the power that represents. What is the purpose of the ad? Does the ad appeal to reason or emotions or both? How does it do so?

Is there something in the ad that might have been done differently for a different result? Are there testimonials by celebrities, actual or implied? Are there statistics or research findings stated or implied? Is the ad credible? Can its claims — implied or directly stated — possibly be true? Can they be verified or are you so convinced that verification is felt to be unnecessary?

What does that say about the power of persuasion and objectivity? Organize your essay logically according to the separate ideas you find expressed by the various components of the ad.

You might discuss colors, then text, then the audience and then other topics. Arrange them any way you feel makes sense. If two parts are seen as working together, discuss those two together. Create an outline as shown below to break the ad into its logical parts for analysis, just as you would a written text. Here is an advertisement presenting complexity of images and text: This is an advertisement for Lrg clothing and equipment.

At the web site for Lrg found at http: L-R-G is a company designed to overthrow the masses by our influence. At L-R-G we want to focus on the ones that are trying to pay their rent with their passions. Think of us as a support group for the independent and underground culture. It is a way of living. L-R-G, innovative essence for the above average person. To put it more precisely, advertisers show that before eating the chocolate bar, the person was old and clumsy, whereas after eating the snicker, Betty White turns into a young, strong man.

This transformation has a number of implications that are supposed to make young people leading active lifestyle to start buying snickers because this product makes them energetic and active. As for the Doritos commercial from super bowl this ad aims at the mass adult audience, which maintains the traditional values and enjoy tasty food but pay little attention to its impact on their health.

At the same time, the ad has a number of implications, which reveal the diversity of Doritos. In such a way, advertisers show that the target audience of the ad is the wide. Therefore, the ad stresses the importance of the wide audience for Doritos. The Chrysler commercial from the super bowl focuses on the wide audience of different age. On the one hand, the ad refers to traditional values. In such a way, the ad is supposed to attract the older customers, who appreciate traditional values.

At the same time, the ad stresses the high status of owners of new Chrysler. On the other hand, the ad involves the celebrity, Eminem, who apparently attracts the younger audience. In such a way, the ad can reach the large mass of customers. Therefore, the ad focuses on the mass audience and reveals the accessibility of the car to many customers.

At the same time, along with the direct message to the target audience, the three ads bear certain social value, which, though, varies consistently. In this respect, the Chrysler commercial from the super bowl holds the first place because this ad is the most pro-social among the three ads discussed above. To put it more precisely, the ad refers to the traditional values of the US and stresses diverse personal traits of characters, which are supposed to be the characteristics of owners of Chrysler.

In such a way, the ad refers to the audience and stresses the importance of such qualities as reliability, power, strengths, and respect to traditions and hard work. In fact, these traditions and characteristics are traditional for the US and Americans naturally are supposed to feel a deep respect to the car being advertised. In addition, the ad attempts to reveal the close relationship between hard work, on the one hand, and success, on the other.

The ad stresses that the Chrysler is manufactured in the city, where old traditions are respected and where hard work brings success. In this regard, the snickers commercial with Bette White is less pro-social. Nevertheless, the ad attempts to bridge generation gaps through the involvement of Bette White in the commercial. On the other hand, the ad still implies that the younger people are in an advantageous position compared to the older ones.

Main Topics

Privacy Policy

Analysis essay on an advertisement, writing instructions for students from

Privacy FAQs

Michael Rutledge English comp. Prof. Bhandari 11/26/ Analysis Essay In today’s American society, advertisements are quite prominent in our everyday lives. It seems as if everywhere we go, advertisements show up to attempt to get our attention.

About Our Ads

Free Essay: Effects of an Ad Advertising is the marketing of an idea in ways that encourages and persuades audiences to take some sort of action. In most. Describe the ad (what you see, what is said, how it is organized and so on) and the ad’s overall effect or tone. Is the ad old-fashioned, somber, disturbing, serene, purposely.

Cookie Info

Free advertisement analysis papers, essays, and research papers. Free Essay: Analysis of Commercial Advertisement Television commercials are television programming produced by any organisation to provide message in the.