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The most cited papers from this title published in the last 3 years. Statistics are updated weekly using participating publisher data sourced exclusively from Crossref.
As a journal that aims to further our understanding of qualitative market research, papers can use a variety of inter-disciplinary applications, such as: cultural studies, economics and sociology; and from related fields in: discourse analysis, ethnography, semiotics and grounded theory, phenomenology and psycho-analysis.
Qualitative Market Research: An International Journal furthers the frontiers of knowledge and understanding of qualitative market research and its applications, exploring many contemporary issues and new developments in marketing. Research paper. This category covers papers which report on any type of research undertaken by the author(s). The research may involve the construction or testing of a model or framework, action research, testing of data, market research or surveys, empirical, scientific or clinical research. Viewpoint.
research articles that include qualitative studies in the top marketing journals during the last decade and focuses on their topic, domain, methods used and whether they . Sample size for qualitative research CliveRolandBoddy Department of Leadership, Work and Organisations, Middlesex University Business School, London, UK.